End-to-end artist development, content creation, and monetization infrastructure. Born in Africa. Built for the world. Powering 100+ artists and labels across 11 territories on three continents.
Engage is a global label services and creative infrastructure company headquartered in Lagos, Nigeria with operations across 11 territories in Africa, Europe, and the Americas.
We provide the full stack of services artists and labels need to build sustainable global careers, from creative development and immersive audio production to performance marketing, campaign intelligence, and platform curation partnerships with Spotify and Apple Music.
With over 100 artists and labels serviced, 400+ tracks mixed in Dolby Atmos, 14 official Apple Music playlists, 200+ DJ mixes, and proprietary platforms for promotion and analytics, Engage is the infrastructure layer powering the next generation of music, wherever it comes from.
Everything an artist, label, or enterprise needs to create, promote, and monetize music across 11 territories worldwide.
From discovery to global career pipeline. We identify, nurture, and develop talent through structured programs, creative mentorship, and strategic career planning across Africa, Europe, the Americas, and beyond.
Core ServiceData-driven release planning, DSP editorial pitching, and go-to-market execution. We map every release to its peak opportunity window across all major global and regional platforms.
StrategyFull-funnel performance marketing across Meta, TikTok, Snapchat, and YouTube. Retargeting data advantage through proprietary audience pools segmented by genre, territory, and behaviour.
Full FunnelDirect editorial relationships with Apple Music, Spotify, and other major DSPs. Strategic playlist pitching, editorial positioning, and algorithmic growth reinforcement across global and regional markets.
EditorialWe help artists and partners build long-term catalog value through IP creation, ownership structuring, content licensing, and diversified revenue streams across streaming, sync, live, and digital platforms.
RevenueA fully certified Dolby Atmos studio in Lagos with a 7.1.4 monitoring system. Over 400 tracks mixed and mastered in spatial audio, positioning releases for premium tiers on Apple Music, Spotify, Tidal, and Amazon Music.
400+ TracksYouTube live concert streaming, artist documentaries, exclusive content drops, podcast production, and visual storytelling. We build the narrative layer that turns releases into cultural moments across global audiences.
ContentOfficial Apple Music curator with 14 playlists and the Spin With Engage DJ mix program featuring 200+ mixes. A direct pipeline to one of the world's largest streaming audiences with editorial-grade curation.
14 PlaylistsStructured financial administration of marketing reserves for artist campaigns and label partners. Transparent fund management, deployment tracking, and ROI reporting through MADCAPP's infrastructure.
AdministrationTwo distinct product lines connecting artists to one of the world's biggest streaming audiences through editorial-grade curation and immersive mix programming.
Engage is an official Apple Music curator with 14 active playlists spanning Afrobeats, Gospel, Amapiano, Afro-soul, and more. Each playlist is editorially curated to spotlight emerging and established talent across our global network, driving discovery, streams, and audience growth at scale.
Spin With Engage is our official Apple Music DJ mix curation program, featuring over 200 professionally mixed sets from Africa's top DJs including DJ Neptune, DJ Xclusive, DJ Voyst, DJ Boat, Alternate Sound, and more. Each mix is delivered as a full Apple Music release, expanding our artists' reach globally.
One-click music promotion, live. The lowest-barrier professional promotion platform for independent artists worldwide.
The lowest-barrier professional music promotion available. Accessible to any independent artist, anywhere in the world. No minimum contracts, no agency fees.
Facebook, Instagram, and TikTok campaigns deployed from a single dashboard. One click, three platforms, maximum global reach.
30+ playlist placements per campaign with proprietary SEI/BEI scoring and editorial reach tracking. Real placements, real listeners, real growth.
Set your daily spend and duration, from $70 seven-day sprints to sustained long-run campaigns. Scale up or down based on what the data tells you.
Find any track via Spotify ID, artist name, or song title. Launch a campaign in minutes with zero friction.
Proprietary campaign management, tracking, and reporting intelligence. See beyond vanity numbers and understand what is actually driving growth.
Facebook, Instagram, TikTok, and playlisting campaigns unified in one dashboard view. No more tab-switching between ad managers. Everything lives in one place with consistent metrics and a single source of truth.
Streaming Engagement Index and Brand Engagement Index are proprietary metrics that go beyond vanity numbers. Understand real listener behaviour, conversion quality, and long-term fan value at a glance.
Track placements, follower counts, position ranking, and curator profiles in real time. Know exactly where your music is being placed, who is listening, and how each placement contributes to growth.
Spotify follower trajectory, monthly listener trends, and long-term streaming momentum monitoring. Cross-platform social stats aggregation across Instagram, TikTok, YouTube, X, Facebook, and more.
Our Dolby Atmos certified studio in Lagos, Nigeria serves as the creative hub for the entire Engage ecosystem. Over 400 tracks mixed and mastered in spatial audio, serving artists and labels from across our 11 territories worldwide.
Beyond mixing and mastering, the studio hosts Spotify Fresh Finds workshops, emerging artist mentorship sessions, creative writing camps, and immersive production masterclasses, making it a full creative incubator for talent development at the highest standard.
Our brand mascots represent the spirit of music culture across every dimension of the Engage ecosystem.
Engage delivers label services, creative infrastructure, and marketing across Africa, Europe, and the Americas. Originated in Africa, built for global scale.
Engage works with leading distributors, labels, platforms, and media companies across the global music ecosystem.
A six-step cycle that compounds growth, from targeted campaign launch to global scale.
Whether you are an independent artist, a label, or an enterprise looking to build music infrastructure, we are ready to talk.
